Visible Mobile’s
Single’s Registry - Digital Partnership Activation
Visible and Match Group teamed up to offer a registry for singles this wedding season. Weddings, baby showers, engagements - why do couples and families get so many chances to register for free gifts? Unlike traditional wireless companies, Visible thinks singles deserve to be celebrated. And these celebrations should come with gifts. We created the first ever Singles Registry geared to offer single individuals the ability to make their own wishlist for a change. To start, singles can create a registry for themselves - we auto-populated some fantastic items and allow them to pick and choose their dream items. As they share out their registry on social, those who get the most likes will win their fully furnished registry.
Agency
Madwell
Role
Art Director
Microsite Design
Paid Media