Fernet-Branca @
Tales of the Cocktail
The annual Tales of the Cocktail conference is renowned for its extravagant parties, but most events are confined to the French Quarter, leaving many locals out. To change this, we launched a unique scavenger hunt through New Orleans, giving all Fernet fans a chance to join the fun, not just those with expensive day passes. This inclusive event can be replicated nationwide, adding local flavor to Fernet celebrations everywhere.
Agency
Madwell
Role
Art Director
Production Design