Wireless with Friends was a campaign that aimed to feature niche groups of people that could essentially bring each other’s phone bills down. Breaking the rules of “family plans”, this was a friend-centric campaign to empower the everyday phone user. We crafted a unique style for our lifestyle photoshoots, featuring minimal real-world environments and on-location shoots. The aesthetic comes to life through intentional props, wardrobe, and color choices. Our diverse casting includes various ages, ethnicities, body types, and abilities, focusing on groups of people with shared hobbies, much like a group chat centered around a particular interest.