Visible Mobile’s
Shatter the Family Drama - Smashroom
Family plan savings, without the family drama. Our 360 No Drama campaign came to life with a holiday-themed rage room in NYC, letting people vent their frustrations by smashing items modeled after classic family dramas. For those unable to attend the full smash room, we offered a "temper tantrum" experience where you could write your own drama on a plate and smash it against a wall. We even had carolers singing custom songs about Visible's phone service and family drama!
Agency
Madwell
Role
Art Director
Experiential Design
Production Design